Designed a digital gifting experience for mobile and tablet platforms that enables users to buy, send, redeem, and manage gift cards across multiple categories. The product focuses on reducing friction in the gifting journey through intuitive end-to-end user flows, including gift purchase, delivery, and redemption. My work focused on high-fidelity UI design, visual assets, and micro-interactions to enhance engagement, reduce friction, and create a delightful gifting experience supported by secure wallet functionality, smooth checkout flows, and real-time notifications.